In online groups for solopreneurs, I see a lot of posts about visibility and “showing up”. Usually, they refer to having an active social media presence. But, if you’re a person who becomes easily overwhelmed by social media, then it is even MORE important that your blog and website become the focus of your online visibility efforts. Specifically, it is important to show up in Google search results.
Because, if you’re not relying on social media to help you find new clients, and you’re not the kind of person who’s a big networker, then it makes sense to try to capture the attention of your ideal potential clients who are ALREADY SEARCHING Google for answers to their problems (or support in reaching their goals).
It’s a way to find new clients without constantly having to be online.
One of the most important steps is choosing SEO keywords that give you a better chance of ranking organically on the first couple of pages of search results. Ideally, you’ll aim for top 10 results, without having to pay for ads.
There are MULTIPLE ways to find good SEO keywords. Some are more complicated and time-consuming than others.
Here’s a free and simple tip for how to show up on Google by choosing keywords for SEO:
Add the Ubersuggest chrome extension to your Chrome browser.
BEFORE you write your next blog post, do an ordinary search (using your Chrome browser) for the main keyword/keyphrase you’re considering using for the post.
Useful information will show up that can help you make a decision about WHICH keyword will be best to use. (see the pic)
WHAT TO LOOK FOR:
In the screenshot, you can see that I did a search for “online business” (keyword).
In the search results, you can see that ads show up first. And then on the right, you’ll see the Ubersuggest box with information that you will use to make your decision about which keyword to use in your post.
Notice that, in addition to the keyword that you searched for, it also shows you related keywords and compares various ranking factors.
Vol (Monthly search volume):
Is anyone searching with this term? How many?
While you may be inclined to choose a huge search volume, keep in mind that when you are working 1:1 with clients, you don’t actually need huge numbers of people to find your post. You need the ‘right fit’ people to find it, and then your job is to focus on high connection and conversion.
So choose a keyword that will resonate most for your ideal client AND has decent search volume (even if that’s in the 100-500 range, because they will be easier to rank for).
Using keywords that have super low (or zero) search volume may defeat the purpose (if your intent is to reach a cold audience). It is more complicated than this, but my goal is to simplify the process for you.
Overall, it’s ok to include a mix when it comes to choosing keywords based on volume when you start (some higher, some lower), especially if you are already quite niched. Don’t allow this to paralyze you from posting. Test a few, jot them down for comparison, and leave it at that.
In this example, “online business” currently has 3600 monthly searches. You can see that some related keywords have more. And some have less.
CPC (cost per click):
You’re not going to pay for advertising at this point, but if you were going to, this is the price it would cost per click.
If the cost is higher, it means somebody believes it is worth it in terms of their return on investment. So you might want to try to rank for that keyword too (but organically).
In this example, “online business” currently costs $4.82. As above, some cost more, some less.
SD (search difficulty):
If you don’t want to pay $ to show up for results using this keyword, choose one that is below 20 if possible.
The higher the difficulty, the more difficult it will be for you to rank organically for the keyword/keyphrase.
In this example, “online business” has a search difficulty of 49.
How to decide:
Using this process, you can quickly test out a few different versions of the SEO keyword you’re considering using in your blog post. Choose the one that will work BEST for both SEO and your ideal clients.
Keeping in mind what your ideal potential client would be searching for, look for keywords with an ideal combination of:
- enough Volume to indicate that people are searching
- higher CPC
- lower SD
Prioritize VOLUME and SEARCH DIFFICULTY in your decision making for now.
The CPC can be viewed as a ‘bonus’ at this point in your SEO journey.
Using this process with our example, I personally would NOT choose to use “online business” as a keyword for my blog post.
Why? Yes, my cold audience could be searching using the keyword. Volume is good. There is a CPC indicating perceived value. BUT SD is too high, suggesting to me that it would NOT be easy to rank for.
It would likely take me too long to be competitive for this keyword given my current situation. Therefore, to show up in Google search results (ideally moving closer to the top 10), I would choose a related keyword (or something else altogether) with a better opportunity to rank.
Try it out!
We could go into more detail and dive deeper (plus it’s important to note that there is variation in the accuracy of results using different keyword tools). But as a beginner, I suggest that you keep it simple (and free) for now.
It’s better than doing nothing.
Because if you’re taking the time to write new blog posts, you might as well have a chance of them showing up in the first couple pages of search results when your POTENTIAL CLIENTS are looking for answers that you can help them with.
That said, keep in mind that SEO is not a quick fix. Momentum builds over time. So be persistent in finding good keywords and watch how your results improve from month to month.
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