We all know that marketing is important. You could say that marketing IS business. They’re inseparable. Even if, at least sometimes, we wish we could escape it. But if you’re an introvert or highly sensitive solopreneur who finds the constant pressure to be in marketing mode becoming a real burden, what are you supposed to …
What if marketing IS business? AND perhaps your biggest burden. Read More »
Recently a colleague’s insightful social media post, and the comments that followed, reminded me how I’ve come to think about consistency in marketing differently. As someone who has zero interest in hustling to grow my solo business, the old adage, “slow and steady wins the race” seemed to better represent my approach. Or so I …
Questioning what’s consistency in marketing as a self-employed introvert Read More »
Do you ever notice sparks of insight coming from the most unexpected places? Mine often relate to business or marketing in some way. Probably because, as a strongly introverted solopreneur, I continue to fine-tune ways to create an online service business that both feels good AND I can sustain (energetically and financially). If you can …
Values based marketing. Relief for sensitive solopreneurs Read More »
Sensitive solopreneur, what do you do when your energy level is low but you still need to market your online service business? Managing your personal energy level is a key part of success as a sensitive solopreneur. And it’s why I choose slow, quiet, and minimal marketing. Maybe it’s because I’m in serious summer mode …
When your energy level is low, choose this type of marketing Read More »
Recently I was asked, “Is SEO worth it anymore?” by a newsletter subscriber. I’m sure this has crossed the mind of other coaches selling online services too (although I doubt it keeps you up at night!). So it’s a perfect opportunity to address the topic. This particular solopreneur was “told” (I’m unsure of the source, …
Is SEO worth it anymore for solopreneur coaches? Not a quick fix Read More »
