values based marketing tree background

Do you ever notice sparks of insight coming from the most unexpected places? Mine often relate to business or marketing in some way. Probably because, as a strongly introverted solopreneur, I continue to fine-tune ways to create an online service business that both feels good AND I can sustain (energetically and financially). If you can …

Values based marketing. Relief for sensitive solopreneurs Read More »

when your energy level is low

Sensitive solopreneur, what do you do when your energy level is low but you still need to market your online service business? Managing your personal energy level is a key part of success as a sensitive solopreneur. And it’s why I choose slow, quiet, and minimal marketing. Maybe it’s because I’m in serious summer mode …

When your energy level is low, choose this type of marketing Read More »

is seo worth it anymore

Recently I was asked, “Is SEO worth it anymore?” by a newsletter subscriber. I’m sure this has crossed the mind of other coaches selling online services too (although I doubt it keeps you up at night!). So it’s a perfect opportunity to address the topic. This particular solopreneur was “told” (I’m unsure of the source, …

Is SEO worth it anymore for solopreneur coaches? Not a quick fix Read More »

name your service packages

When you’re excitedly creating a new offer for your online service business and it comes time to name your service, do you find yourself getting overwhelmed and unable to make a decision? Make it easy on yourself (and others). Choose simple. OK, so that’s not an exciting answer, especially if you’re a creative solopreneur or …

How to name your service packages for relief instead of confusion Read More »

heart centered approach to seo

SEO is not just for the “big guys”. It’s for all of us. Yet, you may be hesitating when it comes to applying SEO to the blog posts you write for your business. Sometimes it’s because it seems too technical. And maybe you’re also wondering if there’s a place for SEO in a heart centered …

A heart centered approach to marketing with SEO Read More »