what's consistency in marketing turtle

Recently a colleague’s insightful social media post, and the comments that followed, reminded me how I’ve come to think about consistency differently. As someone who has zero interest in hustling to grow my solo business, the old adage, “slow and steady wins the race” seemed to better represent my approach. Or so I thought. I …

Questioning what’s consistency in marketing and how to keep up Read More »

show up on google seo

It’s a drag when your blog posts don’t show up in Google search results after all the energy you put into writing them. That’s especially true if you’re a sensitive solopreneur who has to take energy into consideration in everything you do. What helps is finding keywords for SEO that you can rank for sooner …

Finding keywords for your service-based business Read More »

values based marketing tree background

Do you ever notice sparks of insight coming from the most unexpected places? Mine often relate to business or marketing in some way. Probably because, as a strongly introverted solopreneur, I continue to fine-tune ways to create an online service business that both feels good AND I can sustain (energetically and financially). If you can …

How values-based marketing can offer relief for sensitive solopreneurs Read More »

when your energy level is low

Sensitive solopreneur, what do you do when your energy level is low but you still need to market your online service business? Managing your personal energy level is a key part of success as a sensitive solopreneur. And it’s why I choose slow, quiet, and minimal marketing. Maybe it’s because I’m in serious summer mode …

When your energy level is low, choose this type of marketing Read More »

is seo worth it anymore

Recently I was asked, “is SEO worth it anymore?” by a newsletter subscriber. I’m sure this has crossed the mind of other coaches selling online services too (although I doubt it keeps you up at night!), so it’s a perfect opportunity to address the topic. This particular solopreneur was “told” (I’m unsure of the source, …

Is SEO worth it anymore for solopreneur coaches? Not a quick fix Read More »