One of the most common challenges (especially if you have high sensitivities) is finding NEW CLIENTS for your online service-based business (without being tied to social media).
Obviously, you’ve tapped into your existing contacts first. But at some point, you need to broaden out to a cold audience of people who don’t know you or your business YET. So where do you find them?
Part of you wants to follow what others have told you is an easy, free, and ‘introvert-friendly’ path. Consistent presence and interaction on social media. But you’ve TRIED that and it’s really not your thing. It feels unnatural. Draining. Forced (after all, how much do you even use social media for your personal life?).
So the other part of you wants to say F*IT to social media altogether, and do your own thing. But that HASN’T WORKED well enough so far to find the clients you need to keep this business going.
You’re STUCK in this ineffective back and forth, start and stop, which is not getting you the results you want. PLUS the lack of payoff for your effort makes you feel downright crappy.
It’s a challenge. And you’re ready to try something DIFFERENT.
Welcome, I’m Marla Hunter-Bellavia:
Marla HB (for ease), and I help introverted, sensitive, and empath womxn with online service-based businesses to use Search Engine Optimization (SEO) so that their blog posts and websites PROACTIVELY help them attract NEW CLIENTS (without having to rely so much on social media).
As an introverted, private, non-lover of social media, I totally understand the inner struggle you face in your business each day.
I consider myself to be a “non-energy” type person. A bit of a hermit. Always thinking and quite serious in nature (big toothy smiles are much less common than my smirk and so-called resting b*face). I prefer to respond (in my own time) vs. push.
Over the years, I’ve had plenty of energy dips (probably because I was “pushing” too much). Some have been more difficult and lasted longer than others. Ultimately, I’ve experienced self-doubts as to whether I could RELIABLY show up every day with enough energy to do what I needed to do.
So hustling, “doing it all”, and trying to cram more into my days is NOT my style. To me, LESS is MORE.
I also have a rebellious side. I don’t like doing what I “should” do if it doesn’t feel right to me. Since I value quiet and don’t talk constantly in real life, why would I on social media? If I have something to say, I’ll say it. Because I WANT to. Not because some marketing strategist or algorithm told me to.
This has probably created a more difficult path than it needed to be. In fact, at times, choosing “easy” seems hard.
I believe that strategically using SEO can create the best of both worlds.
You can PROACTIVELY set up your website and blog posts to be doing the work of ATTRACTING your ideal clients to you without having to be actively engaged.
AND you can show up on social media if and when you choose (not forced by algorithm requirements – so you can avoid the overwhelm).
Marla HB’s experience:
I’ve been working online for over fifteen years. Much of that time, I have worked on Elance/Upwork projects as a freelance writer using SEO to help clients grow their businesses.
Along the way, I popped in and out of “regular” jobs where I continued to utilize my skills in strategic thinking, research, writing, editing. But I was always drawn back HOME to the FREEDOM of my own business where I could do my own thing (from wherever I wanted to do it).
This freedom included the ability to work on my own SCHEDULE, according to my ENERGY levels. I have learned along the way, as I attempted different versions of my own online service business, that showing up consistently on social media is NOT something I can commit to.
So I have continued to learn, experiment, fine-tune, take courses, and participate in various group marketing programs to find my right fit. That includes doing more of what naturally feels easy for me.
Here’s what I know. My right fit is NOT necessarily your right fit. That’s up to YOU to uncover.
But if some basic yet strategic SEO to proactively help your ideal clients FIND YOU online (so you can set yourself up to RESPOND) is something that you’re interested in exploring, I can help you with that.
Marla Hunter-Bellavia, on a more personal note…
|💰My first “business” was when I was in elementary school. I’d load up my WAGON with items that I no longer wanted and roam the streets searching for buyers. (Now I’m lazier. No roaming (ok, debatable). No wagon or unwanted items (they get donated). Just a laptop, WIFI, intuition, and ideas.)||✈️I started traveling SOLO right after I graduated from high school (And that didn’t stop when I got married or became a mom. I love the space to remember myself and move to my own natural rhythm. It usually involves searching for treasures on a beach somewhere warm and sunny!).||👓My degree is in Anthropology (cultural). (Why? It was more interesting than psychology, which is what I started with. Even then, I followed my gut to pivot!)|
🐈CAT person. Definitely! (Dogs are sweet but too slobbery and active for me)
Are you INTERESTED in some basic yet strategic SEO to proactively help your ideal clients FIND YOU online (so you can set yourself up to RESPOND)?
I invite you to CONNECT with me behind the scenes (because I don’t spend all that much time online).
Marla Hunter-Bellavia lives in British Columbia, Canada and delivers her SEO Consulting and Mentoring services 100% virtually (often without ever seeing or talking to her clients around the world, making time differences a non-issue).